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Download the State of the Connected Customer Report

1. Get your copy of the latest State of the Connected Customer Report

How are you connecting with your customers to make them fall in love with your brand? As our world continues to adapt and shift day by day, business leaders have an opportunity to pivot their 2021 marketing strategies around a new landscape of customer engagement. 

In the new year, marketers like you need to play their best game. That means matching business challenges with solutions and matching customers to the right product - yours. Let 2021 be the year you become a matchmaker between your company and your customers, combining the art of marketing with data science to create incredible experiences. 

The fourth edition of the "State of the Connected Customer" report surveyed 12,000 consumers and 3,600 business buyers worldwide to uncover: 
 
  • Evolving expectations: How customer expectations and behaviors are transforming amid ongoing crises 
  • What’s important to customers: Which criteria customers use to evaluate brands in an increasingly online world 
  • The shift to digital: How the rapid and extensive shift to digital channels will impact customer engagement in the long term 
  • The societal role of brands: Why and how customers are holding companies to account in new and unprecedented ways
     
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